Dr. Michael Rodriguez

Dr. Michael Rodriguez

Associate Professor of Marketing

Business Administration

Contact

Biography

Dr. Rodriguez brings extensive experience in digital marketing and consumer behavior research. His work focuses on the intersection of technology and marketing in the Las Vegas hospitality industry.

Research Interests

Digital MarketingConsumer BehaviorHospitality MarketingSocial Media Analytics

Recent Publications

Digital Marketing Strategies in the Hospitality Industry

Journal of Hospitality Marketing2023

Authors: Michael Rodriguez, Jennifer Smith

Courses Taught

MKT 301: Principles of Marketing

MKT 450: Digital Marketing

MKT 490: Marketing Research

Contact Information

Office Location

Business Building, Room 205

Office Hours

Tuesday & Thursday 1:00-3:00 PM

Expertise Areas

Marketing
Digital Strategy
Consumer Research

Education

Ph.D. in Marketing, Northwestern University

MBA, Wharton School

B.A. in Business Administration, UNLV

Awards & Recognition

Best Paper Award - Marketing Conference 2023

Quick Stats

Publications
1
Courses
3
Years at Institution
5